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Ykone, a globally leading influencer marketing group, acquired a majority stake in MB New Media Agency, an Italian firm specializing in influencer marketing and talent management, with strong connections to international talents and celebrities.
At the time, Ykone was majority-owned by the French telecommunications giant TF1 Group. Through this acquisition, Ykone secured a prominent position in the Italian market, enhancing its capabilities in influencer marketing and digital PR.
GC Advisory supported MB New Media Agency in:
- Preparing essential transaction documentation (e.g., Information Memorandum, Business Plan, etc.)
- Identifying and engaging potential bidders for the deal
- Managing a competitive multi-bidder process, ultimately leading to Ykone’s selection
- Leading the execution phase, coordinating advisors, and managing interactions with counterparties
- Closing and post-closing activities
acquired a majority stake in
Oltre Impact SGR, an investment management company focused on environmental impact, has completed the acquisition of THEMOIRè through its Oltre III fund. A leader in sustainable fashion, THEMOIRè will serve as the foundation for launching the Sustainable Platform holding.
acquired a majority stake in
Omnisyst, a company controlled by Algebris Investments and active in the management and valorization of industrial waste, has acquired a minority stake in The Nest Company. Founded in 2021, The Nest Company is an innovative startup engaged in the development, production, and commercialization of digital platforms for waste and product traceability using blockchain technology. GC Advisory supported TNC and Omnisyst by offering a fully-fledged M&A advisory.